Our Privacy Policy

Last updated: 14 August 2026

1. Introduction

Aerial Ashes respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how Aerial Ashes Ltd, operating under the Aerial Ashes brand ("Aerial Ashes", "we", "us" or "our"), collects, uses, stores and shares personal information when you visit our website, make an enquiry, communicate with us, book a service or otherwise interact with Aerial Ashes.

For the purposes of applicable UK data-protection legislation, Aerial Ashes Ltd is the controller of personal information described in this policy unless stated otherwise.

2. Information We May Collect

Depending on your interaction with us, we may collect information including:

  • your name;
  • postal address;
  • email address;
  • telephone/mobile number;
  • WhatsApp number;
  • enquiry details;
  • booking and ceremony information;
  • information about your preferred ceremony location;
  • information you voluntarily provide concerning the deceased or the reason for your enquiry;
  • payment and transaction information;
  • correspondence with us;
  • marketing preferences and consent records;
  • SMS and WhatsApp opt-in/opt-out status;
  • website usage and analytics information;
  • IP address and device/browser information;
  • advertising attribution and referral information; and
  • photographs, videos or other material provided in connection with a ceremony.

We only seek to collect information that is reasonably relevant to our relationship with you and the services we provide.

3. How We Use Personal Information

We may use personal information to:

  • respond to enquiries;
  • provide quotations;
  • assess potential ceremony locations;
  • plan and deliver ceremonies;
  • process bookings and payments;
  • communicate with customers and prospective customers;
  • provide customer support;
  • manage our relationship with you;
  • administer our website and CRM systems;
  • maintain business and transaction records;
  • improve our services;
  • analyse the performance of our marketing;
  • understand how customers find and use our services;
  • request reviews and feedback;
  • prevent fraud and misuse;
  • comply with legal and regulatory requirements; and
  • market Aerial Ashes services where we are permitted to do so.

4. Marketing

Where permitted by applicable law, we may use your contact information and information about your enquiry or relationship with Aerial Ashes to provide relevant information about our services.

This can include communications about:

  • ashes-scattering ceremonies;
  • ceremony inspiration;
  • meaningful locations;
  • examples of previous ceremonies;
  • customer experiences and reviews;
  • photography and video services;
  • live-streaming services;
  • preplanning;
  • related Aerial Ashes services;
  • offers and promotions; and
  • other services we reasonably believe may be relevant to your enquiry.

Marketing may be delivered through channels including email, SMS, WhatsApp, telephone and online advertising, subject to applicable consent and direct-marketing requirements.

We may use information about how you interact with our communications to understand the effectiveness of our marketing and improve future communications.

We will not send electronic direct marketing where consent is legally required unless the necessary consent or another lawful permission applies.

5. SMS and WhatsApp Communications

By providing your mobile number and opting in to applicable messaging, you may receive SMS or WhatsApp communications from Aerial Ashes relating to your enquiry, our services, follow-ups, ceremony information, customer experiences, reminders and promotional information.

Message frequency may vary.

Standard message and data rates may apply.

For SMS marketing, reply STOP to opt out and HELP for help where those commands are supported.

You can also ask us at any time to stop sending marketing messages through SMS, WhatsApp, email or other channels.

Mobile Information and SMS Consent

Your mobile information will not be sold or shared with third parties for promotional or marketing purposes.

We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign.

We may share Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, telecommunications companies and vendors that assist us in delivering text messages.

Such service providers may only receive information where reasonably necessary to provide services to us and are not permitted by us to use your mobile information for their own independent marketing purposes.

6. We Do Not Sell Your Personal Information

Aerial Ashes does not sell your personal information.

We do not sell, rent or trade customer or prospective customer personal information to third parties for their independent marketing purposes.

In particular:

Your mobile information will not be sold or shared with third parties for promotional or marketing purposes.

This does not prevent us from using service providers acting on our behalf to operate our business, CRM, website, communications, advertising, analytics, payment processing or other services.

7. When We May Share Information

We may share relevant personal information with organisations that provide services to Aerial Ashes, such as:

  • CRM and business-management providers;
  • website and hosting providers;
  • telecommunications providers;
  • SMS and WhatsApp messaging providers;
  • email providers;
  • payment processors;
  • analytics providers;
  • advertising and marketing technology providers;
  • professional advisers;
  • drone operators, contractors or franchise/operational partners where necessary to deliver a service;
  • video, photography or live-streaming providers; and
  • regulatory, governmental or law-enforcement bodies where required by law.

These organisations should only receive information reasonably necessary for the relevant purpose.

Where a third party acts as our processor, we require personal information to be handled in accordance with applicable data-protection requirements.

8. Legal Bases for Processing

Depending upon the circumstances, we may process personal information because:

  • it is necessary to perform a contract with you or take steps at your request before entering a contract;
  • you have given consent;
  • processing is necessary to comply with a legal obligation; or
  • processing is necessary for our legitimate interests or those of a third party, provided those interests are not overridden by your rights and interests.

Our legitimate interests may include operating and improving Aerial Ashes, responding to enquiries, maintaining customer relationships, preventing fraud, understanding business performance and undertaking appropriate marketing where legally permitted.

Where electronic direct-marketing rules require consent, we will rely on the appropriate consent or another applicable statutory permission rather than legitimate interests alone.

9. Marketing Opt-Out

You have the right to ask us to stop using your personal information for direct marketing.

You can opt out by:

  • clicking unsubscribe in a marketing email;
  • replying STOP to an applicable SMS;
  • asking us through WhatsApp to stop marketing messages; or
  • contacting Aerial Ashes directly.

We will process opt-out requests as soon as reasonably practicable.

We may retain limited information about an opt-out request so that we can ensure your preference continues to be respected.

10. Cookies, Analytics and Advertising

Our website may use cookies and similar technologies for functionality, security, analytics, performance and advertising.

Where required, we will obtain consent before placing non-essential cookies or similar technologies on your device.

We may use analytics and advertising technologies to understand website activity, measure advertising performance and show relevant advertising, subject to applicable law and your cookie choices.

Further information may be provided through our website cookie notice or consent-management tool.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, regulatory and operational requirements.

Different types of information may therefore be retained for different periods.

We may retain limited information where necessary to record that somebody has opted out of future marketing.

12. Security

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.

However, no internet-based system can be guaranteed to be completely secure.

13. International Transfers

Some technology providers we use may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps required under applicable data-protection legislation to protect that information.

14. Your Data-Protection Rights

Depending on the circumstances, UK data-protection law may give you rights including the right to:

  • request access to your personal information;
  • request correction of inaccurate information;
  • request deletion of information;
  • request restriction of processing;
  • object to certain processing;
  • withdraw consent where processing relies upon consent; and
  • request transfer of certain information.

Some rights are subject to legal exemptions and will not apply in every situation.

You also have the right to complain to the Information Commissioner's Office (ICO) if you believe your personal information has been handled unlawfully.

15. Children's Information

Our services are not intended to collect personal information directly from children for marketing purposes.

If information about a child is provided in connection with a ceremony, we will handle it only as reasonably necessary for the relevant service and in accordance with applicable law.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices or legal obligations.

The latest version will be published on our website with the date it was last updated.

17. Contact Us

For questions about this Privacy Policy, your personal information, your marketing preferences or your data-protection rights, please contact Aerial Ashes Ltd using the contact details published on our website.